We are very excited about this event, which will gather a select group of researchers and practitioners to analyze and discuss the present and future challenges for service managers, with particular focus on how technology is affecting the delivery of high quality services. Guest participants from different industries and academic disciplines will provide a rich environment in which we can explore new ideas and expand our boundaries of service management and research. We hope that all participants will enjoy the conference, not only from a scientific perspective, but also from the social and cultural aspect.